Death-care Industry

Eterneva Revamping the Death-care Industry

Eterneva is a cremation-diamond company initiated in 2016 by Ozar and Archer. Over the years, the startup has transformed the death care industry by incorporating a direct-to-consumer aesthetic and ethos. This year, the company is intrigued with the prospects of augmenting its reach and merging with funeral homes to provide a technology-driven company. Archer holds that this company provides a grief journey to its customers. The startup recently merged with FedEx to validate effective practices regarding the chain of custody when remitting remains. Of course, the remains channel their path to the company’s headquarters, where carbon is wrench out and rendered into diamond seed. This process often takes 7-9 months, where the company’s employees provide a photo and video briefs for the families. See more of Eterneva at facebook

Eterneva has swiftly ascended within the death industry to encompass nearly 30 employees and about 700 customers. A clear projection is about 40% pets and 60% humans. Prior to making its way to Shark Tank, the company flaunts raising nearly $1.2 million in funding that saw it reach a net worth of $10 million. Nevertheless, Mark Cuban secured a significant investment from the Shark Tank against 9% of its stake. The Crunchbase data manifests that the company garnered nearly four seed-funding rounds by 2020 totaling approximately $4.8 million. Equally, it stands out as a striking cremation-diamond startup that is diligently advertising on TikTok.

Furthermore, Eterneva gloats as a modern direct-to-consumer brand within the direct-care ecosystem. Amidst the COVID-19 pandemic, the company merged with 17 funeral homes to combat the pandemic. Dr. Candi Cann, well-known as a professor at Baylor University, is currently parlaying his capacity with the company on a survey about cremation diamonds and the influence of attachment projects on grief. Looking forward, the company is determined to expand its production capabilities and facility in Austin. Sure, its process has been validated by several independent scientists to certain that the diamond seed is often from fur, hair, and ashes.

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